Make It Right’s (Brad Pitt) “The Pink Project”

In 2007, Rehage Entertainment teamed up with Brad Pitt’s charitable foundation, Make It Right. MIR’s mission is to construct 150 homes within the Lower 9th Ward of New Orleans, an area devastated by Hurricane Katrina. To introduce the MIR build project, Rehage was brought in to produce a large scale art installation designed to generate much needed awareness of the projects efforts in both local and national press markets. Working closely with project visionaries and architects, RE: oversaw the construction of 150 life size housing structures, symbolic of the neighborhood as it once was, and with the tremendous outpouring of support The Pink Project has received thus far, the neighborhood it will again become. The Pink Project is an evolving installation over its five week life span as the structures continue to assemble in real time as each house is funded by generous donations. At the conclusion of the installation, the temporary structures will come down and ground will be broken to begin construction on actual homes.