Armani Exchange Beach Party

In 2003 RE: transformed New York’s Pier 54 into a oasis for the Armani Exchange/Stuff Magazine Beach Dance series. This high profile, celebrity invite only party featured guest DJs spinning live from an elevated DJ booth 20 feet in the air, 30 foot balloon light towers, an elaborate entrance with tiki torches and models waving palm fronds, individual cabana style seating areas and lush thatched roof huts. The Armani Beach Dance was claimed to be the event that set the standard for the summer.